World Basketball Festival
An unprecedented four day event bringing together the world’s best basketball teams and top musical performers to New York City in a celebration of the performance, inspiration, attitude and athleticism that defines the game.
Creative Director: Ray Butts
Art Director/Design: Michael Spoljaric

The typographic logo takes influence from numerous languages around the world by including glyphs unique to multiple languages.
Art Director: Michael Spoljaric
Design: Sanderson Bob

The illustration style is bold, simple and soulful. In the illustration the athletes are characterized by elongation and distortion to create a sense of energy, power, grace, intensity and fluidity. The primary use is to support the World Basketball Festival, so the graphic approach needs to be FUN, authentic to Nike NYC Basketball, familiar and welcoming. Influences come from late 70s early 80s NYC graffiti, mid-90’s Nike Hoops adverts. Bright colors with use of characters adds a youthful element needed in celebrating the game of basketball worldwide.
Art Director: Michael Spoljaric
Illustration: Saiman Chow
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