Raised in NYC and Texas currently living in Oregon. I am a multi-disciplinary creative with years of experience in graphic design, art/creative direction + creative strategy. I’ve spent most of my time w/ Nike in the Brand Creative group living in a world connecting the dots between sport, art and fashion. After hours were spent running Fisk Gallery in Portland.
Off White x Nike Track & Field
“ATHLETE IN PROGRESS” Johannesburg, South Africa April 2019
I will be honest, I'm not sure if there was a brief. I was handed two things: Caster Semenya as our athlete and a bunch of Off-White x Nike running product and a month to create a campaign. Caster is someone who is constantly growing, a constant work in progress. Progress isn’t embarrassing. It’s essential.
Off White x Nike Training
My challenge was to see training from a different perspective, less "gym" and more art. This was an opportunity to highlight movement in a visually compelling way to inspire a visceral connection to training. Raw strength displayed using the body as the weight, composed into surreal scenes from sport. Photographer Alessio Bolzoni. Stylist Akeem Smith
The objective was to create an iconic Nike Headquarters in the worlds greatest city; a destination for, and a demonstration of, the pinnacle expression of the brand. Leading design strategy and creative direction for the Nike NYC HQ my focus was rooted in the essence of NYC and Nike, both constantly reinventing itself, both a perpetual contradiction, always an unrelenting drive to exceed expectations and constantly inspire.
The best ball handler of all time, Kyrie on the court defies tradition, gravity and logic. Kyrie and I had a long conversation talking about him doing the impossible and then we filmed it. So we exaggerated things a bit. The Kyrie 5 is an incredible shoe with an absurd amount of innovation that is subtle.
Champion The Alternate Athlete
Content gathered from a 48 hour training continuum in Aspen Colorado, led by Matthew Williams, Joe Holder and Kirsty Godso Side by side, layered collages of imagery create surprising juxtapositions in themes where performance meets culture. Shot in Aspen with Fabien Montique, Collaboration with Horse, Neelo Noory and Open Range Crew.
The theme is Real Imagination. The Nike Adapt BB, a groundbreaking auto-lacing performance shoe is the result of an inventive vision that evolved into reality. It's future technology made for today’s game that imaginatively could help athletes feel and play better. To make a dream come true, details have to be reimagined and put together in real time for the concept to form.
Within the built environment, we live in a constant state of evolution. The updates to it — particularly in movement in and around it — force a constant reappraisal of what it means to be human. ISPA is a response to, and solution for, the shifting variance of this change. With change we off solutions, over the top solutions.
The ISPA zine focused on the 20 season and past collections. Made for Prodism/Nike Comms. In collaboration with Jay Paavonpera, Niek Pulles, Ben Toms, David Benski and Huichen Wu. Text by Nicholas Schonberger.
In 2018 Nike became the official uniform maker for the NBA. This launch was a big deal for both companies, but personally it was one of the most meaningful projects I have ever worked on. For years I have created campaigns in basketball that were surreal, metaphorical and sometimes strange. For this campaign I had one objective: serve pure basketball, no frills.
I wanted to connect the viewer as close to the game as possible: the floor seat. To see the side of the game where only a few get to sit. Up close is where the physicality and high energy of the game becomes contagious, intense crops and strong sense of space brings energy, grit and tension to the viewer. Photography by Greggory Harris, Styling Paola Lamorticella.